Last semester, students in Design Methodologies did
some amazing work with THE PLAYERS Championship Boys & Girls Club of St.
Augustine. They created promotional material for two different fundraising
events to benefit The Club here in St. Augustine—a Rock & Rock Bash and a
Golf Classic. During a meeting with The Club’s community liaison, Jennifer
Tesori, students learned about the organization’s needs, and then designed
an event logo, poster, postcard, and digital banner ad.
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| Design students that worked on the Golf Classic - (from left to right) Kayla Immel, Beth Kirk, Shelby O'Connor, Breanna Berry, Whitney Little, Katie Provenza, Allison Walsh |
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| Design students that worked on the Rock & Roll Bash - (from left to right) Yaqi Huang, Katie Evans, Mallory, Bielecki, Keith Lowe, Chris Desrosiers, James Mattson |
The class went on a field trip to The Club and gave final presentations there. After thoroughly reviewing each campaign, the
‘client’ chose to use Allison Walsh’s design for the Golf Classic and James
Mattson’s design for the Rock & Roll Bash.
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| Mattson is a graphic design major from Concord,
MA. |
“This service-learning project is just one example of
how design can be used to ‘do good’ in the community,” said Natalie Stephenson.
“We were able to partner talented design students with a great organization
that had a true need for creative services. Students gained valuable experience
communicating with our client and developing empathy with stakeholders—stuff
that’s hard to simulate in the classroom.”
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| Walsh is a graphic design
major from Kennesaw, GA. |
In addition to the designs shown above, several other campaigns were highly regarded by our client. For example, Keith Lowe's vintage concept for the Rock & Roll bash was solid,
and Katie Provenza was a strong contender for the Golf Classic.
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| Keith Lowe - Designer |
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| Katie Provenza - Designer |
The Director of Development for the Boys & Girls Clubs of Northeast
Florida attended the final presentations. She was thoroughly impressed with the
students’ work and wanted to continue the partnership. This semester, students
in Design Methodologies will be designing promotional material for four
regional fundraising events.
