Students in Natalie Stephenson’s Design Methodologies class spent
the past semester creating a new identity for St. Francis House, St.
Augustine’s only emergency shelter serving the homeless and less fortunate.
The class of; Kaytlin Bremmer, Lia Dalpini, Noni Heers, Miranda
Lee, Melissa Mision, Ryne Pearson, Alexis Valladares, Kara Walter, and Marco
Warren, each created a logo and stationery package. The logo created by Kara Walter was chosen to
form the basis of the branding campaign.
The entire class continued the service-learning project by each creating
part of a suite of marketing pieces, including an informational handout, a
promotional media folder, posters, a banner, t-shirts, social media profiles
and much more. “The students learned a
great deal from the experience, and I did too,” said Stephenson. “Since we visited
the shelter and saw first-hand the facilities, the people and the
administrative offices, this became so much more than just another class
project. It was real and very meaningful for us.”
“We were so excited about the opportunity to work with these
talented students,” Judy Dembowski, Executive Director of St. Francis House
stated. “We are deeply grateful for the amazing work the students have done. The results exceeded our
wildest dreams. Every student put their
heart into this project. The results
meet or exceed what we could have gotten, but could never have afforded, at an
established agency. Every student in
this class has a promising career ahead of them.”
Their work will
help the organization launch a new identity as St. Francis House celebrates 30
years serving those in need.
